Those of you who found “geek chic” [“A great graphic definition of ‘geek'”] interesting would probably love this trilogy by William Gibson: Pattern Recognition, Spook Country, and Zero History. I heard a fantastic conversation with Gibson on a podcast–probably This Week in Tech–and he said he based Pattern Recognition‘s heroine on his daughter. The protagonist is super-sensitive to brands;it’s wonderful to see what she’s doing years later in the last book in the series. Fashionistas, read! Everybody else, please read it too! You can’t read any fiction much better written than Gibson’s lapidary [look up this awesome word!] prose.